[ UP&GO ]

︎︎︎ Rebrand
︎︎︎ Packaging
︎︎︎ Print
︎︎︎ Web Design
Rebranding Australia’s No.1 Breakfast Drink for the UK market.

The brief was to rebrand for the UK and widen its mass appeal. The end result was a bold, playful brand with strong shelf standout which helped drive sales above its many competitors. 

Character illustrations by Biff Studio.

Designed at Otherway
Launch: End of 2016