[ HYLO ]

︎︎︎ Naming
︎︎︎ Branding
︎︎︎ Packaging
︎︎︎ Art Direction
︎︎︎ Animation
︎︎︎ Web

Launching The World’s Most Sustainable Running Shoe. 

From the name derived from the ‘Hylotelephium’ live-forever plant, to the bolt icon symbolising a force of nature, to the minimal typographic approach; Hylo is a brand that embodies the future of sport and strives to become a leader in sustainability and transparency.

Designed at Otherway
Launch: Summer 2020






[ SIPGOOD ]

︎︎︎ Packaging
︎︎︎ Web
︎︎︎ Art Direction

Natural Infusion Drops to Transform Your Water

Daily hydration made tasty. All-natural flavours, no added sugar, 4 vitamins & electrolytes. I designed their packaging and e-commerce website to fully embody their delicious flavour range, visually elevating how infusions work and amping up the fun through the use of colourful gradients.  

Launch: Autumn 2024






[ MAHARISHI AYURVEDA ]

︎︎︎ Packaging
︎︎︎ Website
︎︎︎ Social Advertising
Maharishi Ayurveda’s mission as a health company is to provide the best ayurvedic herbal products in the market. Through powerful formulations and ancient lifestyle tips, they aim to bring balance to your body and life.

I was tasked to design the full packaging roll-out and web experience, including social marketing.

Designed at Otherway
Launch: Summer 2021










[ UP&GO ]

︎︎︎ Rebrand
︎︎︎ Packaging
︎︎︎ Print
︎︎︎ Web Design
Rebranding Australia’s No.1 Breakfast Drink for the UK market.

The brief was to rebrand for the UK and widen its mass appeal. The end result was a bold, playful brand with strong shelf standout which helped drive sales above its many competitors. 

Character illustrations by Biff Studio.

Designed at Otherway
Launch: End of 2016





[ THE COCONUT COLLABORATIVE ]

︎︎︎ Rebrand
︎︎︎ Packaging
︎︎︎ Web Design

Rebranding the dairy-free alternative yogurt company to take the new brand positioning to the masses.

As well as refreshing the packaging, I also re-designed the website and helped launch the playful ‘Dear Dairy’ advertising campaign across London.

Designed at Otherway
Launch: Mid 2017